Social Media Kindness Day

Social Media Kindness Day is every day

Did you miss the November 9th celebration of Social Media Kindness Day (see note 1)?  This special day honours UK TV and radio presenter Caroline Flack, a woman who took her own life in 2020 at the age of 40.  Leading up to her death, she had become embroiled in a tragic series of events that were discussed at length in social media (see note 2).  This public lens traumatised a life that was already impacted by a history of mental health issues (see note 3).  Another example comes from the field of ethics and integrity; namely, the near-constant trolling and bashing of Dr Elisabeth Bik. Dr Bik is one of the world’s experts in matters of scientific integrity and image forensics and the cases she works on generate often angry and threatening responses from those accused of data fraud (see note 4).  Social media is not all laughs and smiles, rather it also contains aggression, threats and other forms of harm.

Ideally, every day should be Social Media Kindness Day.  How do we get there?  Posting on social media needs to be a reflective process rather than a reactive process.  We suggest the mantra, Pause before Posting.  Guiding this reflective principal are two important concepts: kindness and permanence.  Constructive criticism and debate are great tools, but trolling and bashing are unkind and hurtful.  These latter behaviours are more about the sender than the receiver, and due to the archival nature of the Internet, create a legacy for that sender that is extremely difficult to erase.

Negative legacies can create an Internet image of a person who is cruel, harsh, unprofessional, and unethical.  These negative legacies can potentially harm the person’s ability to keep their job or find a new job as an employer can feel their own image is harmed by their employment connection.  Other stakeholders include the person’s friends and family.   In the heat of the moment, the sphere of influence might seem very small (the recipient of the post); however, in reality, the virality of the Internet makes the sphere of influence innately vast.

Most people buy or receive a smartphone and load it with apps such as Twitter, Facebook, and Instagram, quickly accepting the Terms of Use, without having any education on socially responsible use.  This education is critically important, especially when employers are the provider of these devices to their employees as there is an even greater responsibility for appropriate use (during and after business hours).  The education process should highlight methods for positive and productive social media use, while also avoiding privacy and other ethical behaviour breaches.

For information about our ethical social media training e-Module, reach out to us via our sister company Your Call at


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